News Release - Borland Appoints Zack Urlocker Vice President Product Management


Vallee Hubbard
Borland International, Inc.
(408) 431-4705


        SCOTTS VALLEY, Calif. -- March 10, 1997 -- Borland International, Inc.
(NASDAQ:BORL) today announced the promotion of Zack Urlocker, 34, to vice
president of product management.  Urlocker, who is responsible for all of
Borland's product management and product marketing activities, reports to
Borland Chairman and CEO Delbert W. Yocam.
        Previously, Urlocker was director of product management for all Borland
products after serving as director of Delphi Product Management.  Urlocker
was involved in the development of Delphi, Borland's popular rapid
application development tool, and is credited with developing Borland's
client/server and Internet/intranet product strategy, called Golden Gate.
Prior to serving as director of Delphi Product Management, Urlocker served
as product manager in Borland's languages group.  Urlocker is also a
contributing editor to Windows Tech Journal and a frequent lecturer on
object-oriented programming for Windows.
        "Since Zack joined Borland seven years ago, he has continuously played a
key role in delivering many successful products to the marketplace," said
Delbert W. Yocam, Borland's Chairman and CEO.  "I am pleased to have Zack
as part of Borland's executive management team and responsible for
overseeing the management and marketing activities for all of Borland's new
client/server and Internet/intranet development tools.  Zack has the
experience, the talent and the industry relations needed to help Borland
achieve its business objectives for fiscal 1998."
        "I am looking forward to being a part of the management team responsible
for Borland's turnaround in fiscal 1998, said Urlocker.  "Del Yocam is
providing a level of management discipline and bottom line focus that will
enable us to continue to build leading products for corporate IT
        Prior to joining Borland, Urlocker was the manager of developer relations
at The Whitewater Group.  Urlocker holds a master's degree in Mathematics
from University of Waterloo, Canada, and a bachelor's degree in Computer
Science from Concordia University, Montreal, Canada.

        Borland: Making Development Easier
        Borland International, Inc. (NASDAQ:BORL) is a leading provider of
high-quality software products for software application developers
worldwide.  Borland is distinguished for its award-winning family of rapid
application development tools and scaleable middleware technology for
desktop, client/server, intranet/Internet, and enterprise systems.  The
Company's products are supported through comprehensive corporate and
independent developer programs, value added resellers and systems
integrators.  Founded in 1983, Borland is headquartered in Scotts Valley,
California.  For more information on Borland, customers can visit Borland
Online at

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